DLF to sell only completed apartments as part of its new business model

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DLF will sell apartments only when it gets occupancy certificate after completing the project as part of its new business model to remove any exposure regarding costs and delivery timelines, a senior official of the realty major said.

The decision assumes significance as the Indian market, especially Delhi-NCR, has been facing huge delays in project executions, forcing home buyers to protest and move courts.

Lakhs of are stuck in various projects of developers such as Jaypee group, Amrapali, Unitech and The 3C Company.

Highlighting the firm's new business model, DLF's group CFO said the firm would sell only completed products from now onwards.


"Customers are now averse to taking risk and they prefer to buy ready-to-move-in apartments," he further.

Chawla said DLF will apply for occupancy certificates once the structure of the building is complete along with nonstandard infrastructure.

The extra cost on increased working capital requirement would be marginal, he further.


DLF right now has completed inventory worth about Rs 135 billion, which would be sold over the next 5-6 years. The firm would continue to build fresh inventory of completed product.

DLF, along with its partner GIC, has started construction on the first phase of its 7 million sq ft housing projects in central Delhi.

"We will open sale in this project after structure is complete and we get occupancy certificate," Chawla said.

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In a presentation, DLF observed that "Incidentally, both (new law) and Ind AS 115 (new accounting standard) support evolution of this business model".

From taxation point of view, there is no GST on completed units while the effective GST rate is 12 per cent for under-construction flats.


As part of new business model, DLF would sell residential products to retail customers.

The commercial properties would be sold either to retail customers (B2C) or to Ltd (DCCDL) — JV enterprise with global investment enterprise GIC — as investment properties (B2B). It might hold commercial properties to earn lease rentals.

DLF would also strive to be debt free in development (residential) business over the near term. Net debt at the end of quarter stood at Rs 71.2 billion.

For debt reduction, Chawla said the firm could launch qualified institutional placement (QIP) this financial year while promoters would infuse an extra Rs 22.5 billion by March 2019.


"Implement a business model where 50 per cent of free cash is targeted to be reinvested in projects with returns in the range of about 20 per cent plus on development costs and balance 50 per cent of free cash to build up cash reserves for potential special dividend payouts, share buybacks, acquisitions etc," the presentation said.

Last week, DLF reported a 56 per cent jolt in its consolidated net profit at Rs 1.72 billion for the first quarter of this financial year. Its net profit stood at Rs 1.10 billion in the year-ago timeframe.

Total income, however, declined to Rs 16.57 billion during April-June this fiscal from Rs 22.11 billion in the corresponding timeframe of the previous year.

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